Lealtad de Marca:
Step 1: Clearly Establish e-Loyalty Goals and Objectives
Step 2: Identify the Most Valuable Customers (MVC's) and their loyalty drivers
Step 3: Develop a Strategy to Create an Intelligent Dialogue with Customers
Step 4: Design a Web offering to fulfill on MVC's loyalty drivers
Step 5: Formalize an e-Loyalty Program for MVC's
Step 6: Persuade Customers to Want a Relationship
Step 7: Develop Feedback and Measurement Tools
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